Everybody says this about Vegas. What happens in Vegas, stays in Vegas. Well, lucky for us, that wasn’t quite true in our case. We had an extremely productive, non-stop-hustling, work-around-the-clock routine when attending the CES 2015 at the beginning of the year in Las Vegas. A few weeks later, we found ourselves in the same situation at the Mobile World Congress 2015 in Barcelona where we showcased Compass.to in over 140 different presentations. Now we’re at SXSW 2015, where you breathe and sleep music among other amazing stuff. And probably, what we do in Austin, won’t just stay in Austin.
South by Southwest 2015 kicks off today, with a lot of buzz around things that will probably be the talk for what’s left of the year. From SXSW Interactive to Music (by the way, check out Bomba Estereo if you can!), Film and SXSWEdu, some of the world’s most creative entrepreneurs, artists and musicians get together to find out what’s the next big thing and mingle with other like-minded folks. We are huge fans of these sort of events and conferences, because even though the power of technology and the internet allow us to be in real-time anywhere we want, there is nothing like face-to-face interaction. But how do you cut through all that noise? This is where Compass.to kicks in.
We’ve iterated on several features of how to solve the ‘proximity riddle’ and truly make our users discover content and relevant people around them with effortless interactions. Some technologies such as iBeacon or Bluetooth Low Energy are tied to technical limitations that only provide specific types of interactions with little to no specific results. In our case, we’ve come up with very cool features that with the touch of only 3 buttons, the user can ‘shout’ to another friend who was previously in the area and let them know where and when to meet while being thoroughly privacy-transparent. This is not just an average one-to-one communication, like the Yak-Yak app who is apparently being banned from schools and will also be part of SXSW 2015, but a device-to-device communication between known users with a layer of privacy, building up on the possibility of reaching out in real-time, with instant feedback replies and accurate geolocation.
Compass.to is aimed to heighten the efficiency and type of interactions a specific user might have in the same location or context. Imagine thousands of people, rivers of die-hard music fans and herds of startups who come to SXSW. Despite of the on-going efforts to provide interactive maps, networking events, scheduling apps and more, the real opportunity to maximize your stay in Austin is being neglected because you are not able to discover or engage with relevant people around you.