How proximity-based technologies will change the way we experience sports

World Cup fever

World Cup 2014 set multiple records

Last year we saw how the World Cup in Brazil set multiple records including most saves in a World Cup match by Tim Howard (USA), oldest player in a FIFA World Cup by Faryd Mondragon (Colombia), and most goals scored in a single World Cup (171 goals). Beyond the sport-related records, many more were set in the field of marketing, fan engagement, and interactions. For instance, it was the first event to reach 1 billion interactions on Facebook, most tweets per minute during a single game (618,725 ARG vs. GER) and Lucas Podolski’s (GER) final game selfie got retweeted 93,000 times. Why is this relevant and what does it have to do with proximity-based technologies? Let’s get right to it.

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Compass.to @ NY Tech Day 2015: Silicon Alley’s largest startup science fair

Alex Bierling, CEO & Co-founder of Compass.to at NY Tech Day

Alex Bierling, CEO & Co-founder of Compass.to at NY Tech Day

The first time at everything is always challenging to navigate. As Tania Luna highlights in her new book: Embrace the unpredictable and engineer the unexpected. Last Thursday, April 23rd, was Compass.to’s first time at New York Tech Day, denominated as NY’s largest startup science fair. It was an amazing experience especially because of the vibrant entrepreneurial culture Silicon Alley is living at this point in time. Here’s a recap of our experience and highlights.

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The interactive music video and location-based creativity

Vinyl albums at the Compass.to headquarters in Brooklyn, NYC.

Vinyl albums at the Compass.to headquarters in Brooklyn, NYC.

Music is at the core of Compass.to. From Spotify playlists to vinyl records in our office, we breathe music just as we drink coffee all day. Moreover, we’re fans of interactive music videos especially for the fact that they complement what the music says, and even lets you be part of it (even physically).

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