Last year we saw how the World Cup in Brazil set multiple records including most saves in a World Cup match by Tim Howard (USA), oldest player in a FIFA World Cup by Faryd Mondragon (Colombia), and most goals scored in a single World Cup (171 goals). Beyond the sport-related records, many more were set in the field of marketing, fan engagement, and interactions. For instance, it was the first event to reach 1 billion interactions on Facebook, most tweets per minute during a single game (618,725 ARG vs. GER) and Lucas Podolski’s (GER) final game selfie got retweeted 93,000 times. Why is this relevant and what does it have to do with proximity-based technologies? Let’s get right to it.
Imagine New York City as a supremely intelligent device that constantly communicates, understands, broadcasts and shares relevant information with its citizens. Imagine the MTA, for instance, communicating in real time with its passengers, suggesting which bus or train to take while considering weather reports, accidents, or fastest routes. The power and reach of proximity services in cities is now possible through new device-to-device communication technologies and apps such as LTE Direct and Compass.to, that allow our cities to become smart and let inhabitants take true advantage of the data that surrounds them while helping them make the right choices.
As MWC 2015 in Barcelona moves along, the big fish companies have launched their new tablets, smartphones, latest mobile trends, and innovative technologies. Compass.to’s CEO, Alex Bierling, discussed with engineering director at Facebook Connectivity Lab, Yael Maguire, about our technology and the potential use of our application. Truly exciting.
The Mobile World Congress 2015 in Barcelona is just around the corner. As we mentioned in a previous post, we’ll be showcasing the work we’ve been doing here at Compass.to. Anticipating what will happen in the Catalonia province, we are firm believers that we will witness some of the greatest mobile innovations as far as technology is concerned. One issue with this tough, is that the more mobile applications are released, the sense of connectivity and community among mobile users seem to go down the priority list of mobile developers. We believe smartphones and mobile devices need to bridge the gap between the physical and digital world, while providing real value and connecting with real people.
Every year, people fly from all over the world to the Consumer Electronics Show hosted in Las Vegas to get a firsthand glimpse of new technology and consumer electronics. Fortunately for us here at Compass.to, we had an amazing time in the desert, one that some would say happens once in a lifetime.