Last year we saw how the World Cup in Brazil set multiple records including most saves in a World Cup match by Tim Howard (USA), oldest player in a FIFA World Cup by Faryd Mondragon (Colombia), and most goals scored in a single World Cup (171 goals). Beyond the sport-related records, many more were set in the field of marketing, fan engagement, and interactions. For instance, it was the first event to reach 1 billion interactions on Facebook, most tweets per minute during a single game (618,725 ARG vs. GER) and Lucas Podolski’s (GER) final game selfie got retweeted 93,000 times. Why is this relevant and what does it have to do with proximity-based technologies? Let’s get right to it.
As MWC 2015 in Barcelona moves along, the big fish companies have launched their new tablets, smartphones, latest mobile trends, and innovative technologies. Compass.to’s CEO, Alex Bierling, discussed with engineering director at Facebook Connectivity Lab, Yael Maguire, about our technology and the potential use of our application. Truly exciting.