How proximity-based technologies will change the way we experience sports

World Cup fever

World Cup 2014 set multiple records

Last year we saw how the World Cup in Brazil set multiple records including most saves in a World Cup match by Tim Howard (USA), oldest player in a FIFA World Cup by Faryd Mondragon (Colombia), and most goals scored in a single World Cup (171 goals). Beyond the sport-related records, many more were set in the field of marketing, fan engagement, and interactions. For instance, it was the first event to reach 1 billion interactions on Facebook, most tweets per minute during a single game (618,725 ARG vs. GER) and Lucas Podolski’s (GER) final game selfie got retweeted 93,000 times. Why is this relevant and what does it have to do with proximity-based technologies? Let’s get right to it.

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What happens in Austin… probably doesn’t just stay here. #SXSW2015 sketches for SXSW 2015 sketches for SXSW 2015

Everybody says this about Vegas. What happens in Vegas, stays in Vegas. Well, lucky for us, that wasn’t quite true in our case. We had an extremely productive, non-stop-hustling, work-around-the-clock routine when attending the CES 2015 at the beginning of the year in Las Vegas. A few weeks later, we found ourselves in the same situation at the Mobile World Congress 2015 in Barcelona where we showcased in over 140 different presentations. Now we’re at SXSW 2015, where you breathe and sleep music among other amazing stuff. And probably, what we do in Austin, won’t just stay in Austin.

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Mobile Innovation and Seamless Efficiency with CEO Alex Bierling showcasing at MWC Barcelona CEO Alex Bierling showcasing at MWC Barcelona

It’s a great opportunity to take part in one of the greatest mobile conferences in the world, Mobile World Congress in Barcelona, not only because of the actual experience, but because of the fast-paced environment you’re immersed in, meeting new people, and getting real-time feedback on your product. It is also an opportunity to be exposed to some of the greatest innovations in the mobile realm which helps you think objectively about your product and be able to iterate. Fast.

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