Last year we saw how the World Cup in Brazil set multiple records including most saves in a World Cup match by Tim Howard (USA), oldest player in a FIFA World Cup by Faryd Mondragon (Colombia), and most goals scored in a single World Cup (171 goals). Beyond the sport-related records, many more were set in the field of marketing, fan engagement, and interactions. For instance, it was the first event to reach 1 billion interactions on Facebook, most tweets per minute during a single game (618,725 ARG vs. GER) and Lucas Podolski’s (GER) final game selfie got retweeted 93,000 times. Why is this relevant and what does it have to do with proximity-based technologies? Let’s get right to it.
Google’s Eric Schmidt was on a panel at the World Economic Forum in 2015 in Davos. One claim grabbed my attention: “The internet will disappear”. He suggested that the internet as we know it to date will simply disappear in everything you’re wearing or interacting with. It will simply be part of our everday life, all the time.
This is not just a forecast. It’s already real and implemented in dozens of different devices of which you don’t even realize their device functionality.
Imagine New York City as a supremely intelligent device that constantly communicates, understands, broadcasts and shares relevant information with its citizens. Imagine the MTA, for instance, communicating in real time with its passengers, suggesting which bus or train to take while considering weather reports, accidents, or fastest routes. The power and reach of proximity services in cities is now possible through new device-to-device communication technologies and apps such as LTE Direct and Compass.to, that allow our cities to become smart and let inhabitants take true advantage of the data that surrounds them while helping them make the right choices.
Everybody says this about Vegas. What happens in Vegas, stays in Vegas. Well, lucky for us, that wasn’t quite true in our case. We had an extremely productive, non-stop-hustling, work-around-the-clock routine when attending the CES 2015 at the beginning of the year in Las Vegas. A few weeks later, we found ourselves in the same situation at the Mobile World Congress 2015 in Barcelona where we showcased Compass.to in over 140 different presentations. Now we’re at SXSW 2015, where you breathe and sleep music among other amazing stuff. And probably, what we do in Austin, won’t just stay in Austin.
As MWC 2015 in Barcelona moves along, the big fish companies have launched their new tablets, smartphones, latest mobile trends, and innovative technologies. Compass.to’s CEO, Alex Bierling, discussed with engineering director at Facebook Connectivity Lab, Yael Maguire, about our technology and the potential use of our application. Truly exciting.