Last year we saw how the World Cup in Brazil set multiple records including most saves in a World Cup match by Tim Howard (USA), oldest player in a FIFA World Cup by Faryd Mondragon (Colombia), and most goals scored in a single World Cup (171 goals). Beyond the sport-related records, many more were set in the field of marketing, fan engagement, and interactions. For instance, it was the first event to reach 1 billion interactions on Facebook, most tweets per minute during a single game (618,725 ARG vs. GER) and Lucas Podolski’s (GER) final game selfie got retweeted 93,000 times. Why is this relevant and what does it have to do with proximity-based technologies? Let’s get right to it.
Since we started in the beginning of 2012, we’re reviewing all our start-up adventures, developments and even our mental health on a regular basis. This time we thought it’s helpful for others who are planning to run the same path as we did. We’d love to share some insights collected in “6 lessons” with you every first Friday of the month.
Steve Nitzschner (CXO and Co-Founder) and Alexander Bierling (CEO and Co-Founder of Compass.to)
We created this short movie with a group of Compass.to influencers, designers and video artists. The idea of sourcing the community really helped us to understand what people see in Compass.to. If you want to join us on the next video production journey, pls let us know (steve.nitzschner (at) hugleberry.com).