How proximity-based technologies will change the way we experience sports

World Cup fever

World Cup 2014 set multiple records

Last year we saw how the World Cup in Brazil set multiple records including most saves in a World Cup match by Tim Howard (USA), oldest player in a FIFA World Cup by Faryd Mondragon (Colombia), and most goals scored in a single World Cup (171 goals). Beyond the sport-related records, many more were set in the field of marketing, fan engagement, and interactions. For instance, it was the first event to reach 1 billion interactions on Facebook, most tweets per minute during a single game (618,725 ARG vs. GER) and Lucas Podolski’s (GER) final game selfie got retweeted 93,000 times. Why is this relevant and what does it have to do with proximity-based technologies? Let’s get right to it.

Hi-tech in sports and fan engagement

As previously noted, sports fans all over the world got immersed into the World Cup fever by sharing their team jersey pictures, uploading match videos, and tweeting about funny memes about Brazil’s 7-1 defeat against Germany. These sports-related events generate huge amounts of data, user-generated content, and most important of all, authentic and contextual fan engagement. With this established, marketers and tech companies have found a way to engage even more with the average sports fan by providing an improved and heightened way of experiencing sports.

MLB Advanced Media uses iBeacon and statistical data for fan engagement

MLB Advanced Media uses iBeacon and statistical data for fan engagement

One of the best examples is how MLB Advanced Media announced a few months ago it would be using Apple’s iBeacon technology throughout the season. Fans would approach the stadium and their tickets would pop up or get a discount the moment they step into the team store. In addition to this, new tech infrastructure within the ball parks would provide analytics and information about plays so the fan’s experience can be enhanced. While this is all amazing advances, there’s still the question of actual usability – is it providing value? Will the fan use his mobile device throughout the entire game? Will tech improve or cast a shadow over the game experience?

LTE Direct and the game experience

LTE Direct offers a better and more effective way to use our mobile devices for proximal-discovery. The benefits and features of LTE Direct can potentially improve a fan’s experience while minimizing the use of their mobile device. With thousands of LTE Direct-powered devices, fans will be able to receive in real time much more benefits (from stores, other fans, game analytics) and not worry about draining the battery or constantly open apps in search of relevant information. All the real time data and stats you love to know about a particular sport can get to your device with minimal effort, and still enjoy a good ol’ ball game.

We’re launching our beta program, so if you want to discover the best things happening in your proximity, join our beta at and spread the love!

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