The Mobile World Congress 2015 in Barcelona is just around the corner. As we mentioned in a previous post, we’ll be showcasing the work we’ve been doing here at Compass.to. Anticipating what will happen in the Catalonia province, we are firm believers that we will witness some of the greatest mobile innovations as far as technology is concerned. One issue with this tough, is that the more mobile applications are released, the sense of connectivity and community among mobile users seem to go down the priority list of mobile developers. We believe smartphones and mobile devices need to bridge the gap between the physical and digital world, while providing real value and connecting with real people.
Back in 1985, the first domain was purchased by a computer company: Symbolics.com. After this, additional companies (including Apple, IBM, among others) began purchasing their own domains, without necessarily knowing that this DOT COM boom would represent a massive amount of revenue down the road. Today, it’s almost unthinkable that a company does not have a domain or website. What’s the main purpose behind having a domain? In a very raw and simple way: To connect with your users. Whether it is your company, your band, or your personal profile, a website is an extension of your own self.
The same phenomenon happens with the advent of the mobile era. Your mobile devices are an extension of your everyday activities, personal interests, and even personal point-and-shoot camera. At the beginning, mobile manufacturers and hardware companies focused on increasing number of users (they still do, obviously), but they didn’t focus to much on what users did with the device itself. Then came the apps. And thanks to Big Data, everyone can now track and analyse user behaviour real-time, acquiring valuable insights on performance indicators and user preferences.
At this point, and referring more in depth with the scope of this post, it’s not that relevant to get a massive number of users downloading your app, but it is relevant to understand what those users are doing with the app, and more importantly, how they share what they do. Every app that launches, more than often comes with a back-end company infrastructure that includes a solid communication system that aims to create a community around users. The real future of connectivity is a balanced mix between lean mobile technology and straight forward user communication.
Innovation in Mobile
Innovation in mobile software is shifting, becoming more focused on the end-user connectivity and platforms that support high levels of data communication. As more applications are released, each one claiming to be the next big thing, the general tendency is to provide users with clear value while offering the opportunity to link and connect with people. Mobile, as the word describes it, is about being able to move easily. Here at Compass.to, we believe proximity-based technologies such as LTE Direct will empower the next generation of innovations by not only being mobile, as per the definition, but also about bringing true connectivity to the user.
Join us at the Qualcomm booth at the Mobile World Congress 2015 and be sure to try out our app! We’ll also be at SXSW 2015 where you can join our private beta on Android as well as the public beta on iOS. Please make sure you apply for our latest beta here.