Last year we saw how the World Cup in Brazil set multiple records including most saves in a World Cup match by Tim Howard (USA), oldest player in a FIFA World Cup by Faryd Mondragon (Colombia), and most goals scored in a single World Cup (171 goals). Beyond the sport-related records, many more were set in the field of marketing, fan engagement, and interactions. For instance, it was the first event to reach 1 billion interactions on Facebook, most tweets per minute during a single game (618,725 ARG vs. GER) and Lucas Podolski’s (GER) final game selfie got retweeted 93,000 times. Why is this relevant and what does it have to do with proximity-based technologies? Let’s get right to it.
The first time at everything is always challenging to navigate. As Tania Luna highlights in her new book: Embrace the unpredictable and engineer the unexpected. Last Thursday, April 23rd, was Compass.to’s first time at New York Tech Day, denominated as NY’s largest startup science fair. It was an amazing experience especially because of the vibrant entrepreneurial culture Silicon Alley is living at this point in time. Here’s a recap of our experience and highlights.
Music is at the core of Compass.to. From Spotify playlists to vinyl records in our office, we breathe music just as we drink coffee all day. Moreover, we’re fans of interactive music videos especially for the fact that they complement what the music says, and even lets you be part of it (even physically).
Everybody says this about Vegas. What happens in Vegas, stays in Vegas. Well, lucky for us, that wasn’t quite true in our case. We had an extremely productive, non-stop-hustling, work-around-the-clock routine when attending the CES 2015 at the beginning of the year in Las Vegas. A few weeks later, we found ourselves in the same situation at the Mobile World Congress 2015 in Barcelona where we showcased Compass.to in over 140 different presentations. Now we’re at SXSW 2015, where you breathe and sleep music among other amazing stuff. And probably, what we do in Austin, won’t just stay in Austin.
As MWC 2015 in Barcelona moves along, the big fish companies have launched their new tablets, smartphones, latest mobile trends, and innovative technologies. Compass.to’s CEO, Alex Bierling, discussed with engineering director at Facebook Connectivity Lab, Yael Maguire, about our technology and the potential use of our application. Truly exciting.
The Mobile World Congress 2015 in Barcelona is just around the corner. As we mentioned in a previous post, we’ll be showcasing the work we’ve been doing here at Compass.to. Anticipating what will happen in the Catalonia province, we are firm believers that we will witness some of the greatest mobile innovations as far as technology is concerned. One issue with this tough, is that the more mobile applications are released, the sense of connectivity and community among mobile users seem to go down the priority list of mobile developers. We believe smartphones and mobile devices need to bridge the gap between the physical and digital world, while providing real value and connecting with real people.
Every year, people fly from all over the world to the Consumer Electronics Show hosted in Las Vegas to get a firsthand glimpse of new technology and consumer electronics. Fortunately for us here at Compass.to, we had an amazing time in the desert, one that some would say happens once in a lifetime.